We really want this house, what else can we do to make our offer more attractive to the Sellers?

Sellers and their real estate professional(s) will be looking for a strong offer from Buyer’s agents on behalf of Buyer’s but the added touch of personalization can go a very long way as well.  When Buyers review and decide on the offer price, the deposit amount, the closing date, the conditions they need to include or choose to exclude some stop there and that might be a costly mistake.

Never underestimate the power of a good story.  Many Buyers and their agents may include a brief story, hand written note,  photo or all of the above in addition to the hardcore paperwork which is essential to every purchase.  Often the added effort goes a long way and while this friendly introduction won’t work every single time for Buyers the connection this type of communication adds is unmistakably compelling.  You only get one chance to make a first impression.  The extra ten minutes it may take to have your REALTOR® craft a letter certainly can’t hurt.  Even if the Seller(s) don’t care about this type of Buyer acknowledgement as a Buyer’s agent it’s comforting to know you at least tried to bring ’the people’ to the negotiation table especially since many offers are handled with the Buyer’s agent only present or by electronic means.

The communication needn’t be in depth, less is best with purposeful well chosen words included, casual photos also best, even if the home is less than perfect this can be communicated in a respectful manner.  Have a discussion with your professional prior to even finding that perfect home so the letter can be in the works.

Why would a letter work?  Some might say that Sellers only want to choose the highest dollar in competition.  What Buyers usually don’t know is the Seller’s motivation as to why they are selling.  The story may make all the difference and in fact they may be moving but also care for their neighbours and may want to pick a Buyer who they feel may also suit their neighbours too since they may plan on visiting for years to come.

Be real, be authentic and be open that’s the best plan for the letter and this can be done while still protecting the Buyer’s interest.    Even if an offer which includes a letter is not selected their is satisfaction in knowing this personable add on to the standard offer was at least taken and if at first the Buyer does not succeed the letter may indeed work the next time.

written by Connie Power

Connie Power is a Real Estate Sales Representative (who always includes an empowering you Buyer’s letter with every single offer)
a CNE® SRS® ABR® SRES® and New Agent Mentor and Career Development for RE/MAX Hallmark York Group Realty Ltd.,  Brokerage serving York region and beyond.  EmPOWERing YOU in Real ESTATE!

**Not intended to solicit those currently under a real estate contract