5 tips for selling your home during the holidays

homewinter5 tips for selling your home during the holidays

For many, the holiday season is a busy time that entails shopping, cooking and entertaining. Amidst the hustle of the holidays, it may seem difficult to find time for selling a home. Some home owners however, would prefer to list their home during one of the busiest times of year.

“Sometimes professional, or personal, circumstances arise that require owners to sell their homes during the holidays,” says Costa Poulopoulos, president of the Ontario Real Estate Association. “But sometimes home owners are simply ready to sell and the idea that they might face less competition from other sellers is appealing. Whatever an owner’s reasons for selling their home before or during the holidays, if done properly, the process can be successful.”

These are five tips to bear in mind if planning to list your home for sale close to, or during, the holiday season:

  1. Deck the halls…to a minimum: Seasonal, rather than religious, decorations are the way to go. Also, try not to overdo it on the décor to avoid crowding your home and distracting buyers.
  2. Don’t hide flaws: Rather than covering up flaws with holiday décor, take the time to fix them or keep them revealed to avoid future conflicts with your buyers.
  3. Hire a Realtor: Enlist the services of a Realtor that you trust and who will be available for you during the holiday season. This will help alleviate some of the stress of selling and give you more time to enjoy the season.
  4. Price to sell and be prepared to negotiate: No matter what time of year, a home that is properly priced will attract buyers. With less competition at this time of year, holiday buyers may offer less than what you are willing to sell for. Work with your Realtor to negotiate a price that is satisfactory.
  5. Market your home: Take time to enhance your home’s curb appeal (even if it is covered in snow) and use good quality photography to show off your home (use photos taken in the spring/summer months if possible). If weather prevents prospective buyers from visiting your home, having a video tour available online is always a good idea.

More information is available at www.wedothehomework.ca.

This article is provided by local REALTORS® and the Ontario Real Estate Association for the benefit of consumers in the real estate market