Women make up a fast-growing segment of the home improvement market

womanonladderWomen make up a fast-growing segment of the home improvement market

Women make up a fast-growing segment of the home improvement market. According to research by Sears, Roebuck & Co. and Investor’s Business Daily, 53 percent of married women are responsible for basic household maintenance and repair. Women also comprise 50 percent of all residential buyers at major home improvement stores and generally spend more than men when shopping. Women also make 85 percent of all remodeling decisions around the home. As a result, more retailers cater to female shoppers in their home improvement promotions.